Customers' expectations on convenience have pushed online shopping to become a generic purchase experience – finding products, adding them to the shopping cart and checking out is now a friction less process that works the same way almost everywhere.
But what does this mean to online retailers? Do customers even know who they are shopping from? We believe that there is a way to create an e-commerce experience that not only meets the customers' expectations on convenience, but also create brand benefits and build customer relationships.
Agile and customer-driven is the current approach in 2015 and customer experience the new black. Finally, we say that working with digital business development and marketing for almost 20 years and who constantly grappled with the challenge of putting the customer and based on user needs.Read more(in Swedish)
At Thinkable we are fascinated by these questions, and we are driven to explore new opportunities digitalisation brings. But for us this holistic perspective is so important. The Internet has changed the world from scratch. It is the biggest change since industrialization. And it is fantastic to be a part of such a big change in human history. We see many companies that are on the way from one place to another.
But we also see an even more rapid movement among customers. Our thoughts this time revolves around how companies can gain a foothold in the chaos of many persons and how to work in a structured way in pace with the change, and to create better conditions in their own organization.