Swedbank – Digital transformation

Swedbank is one of the four big banks in Sweden. With 4.4 million private customers in Sweden and the Baltics, it is one of the most well-known brands in Sweden and their services are used by millions of people every day. Thinkable is partner to Swedbank for digital business development and we are proud to play our part in both strategic visions and in developing new and exciting services that engage large numbers of users.

Big enough to move fast

It is a rare privilege to be able to work closely over time with any client but it becomes all the more inspiring to help a big bank become a first mover in many areas when it comes to digital services. Our work together is a journey where we come face to face with the nitty gritty as well as the larger scope. The many different projects tend to enrich and support each other, often in surprising ways.

The challenges posed by nimble start-ups and global giants, makes banking ripe for disruption but the same forces also create new possibilities to strengthen existing relationships with Swedbank’s customers. It’s an exciting journey ahead.

Work includes:

  • Identifying digital opportunities, putting them together into a vision and making sure that new ideas support the overall goals.
  • A collection of design methods based on insights about human and organisational needs. It uses a holistic perspective to build or modify a network of interaction points between the customer and the service provider, to best serve them both.
  • (User Experience Design) A design discipline centered around creating value for humans by creating new or changing existing products/services to better fit the customer's needs.
  • Is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience.

A co-creative relationship generates the best strategies and the best ideas, and long-term partnerships can make them a reality.