Identifying digital opportunities, putting them together into a vision and making sure that new ideas support the overall goals.
A collection of design methods based on insights about human and organisational needs. It uses a holistic perspective to build or modify a network of interaction points between the customer and the service provider, to best serve them both.
(User Experience Design) A design discipline centered around creating value for humans by creating new or changing existing products/services to better fit the customer's needs.
Is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience.